Travelogix further enhances its relationship with The Advantage Travel Partnership by becoming the preferred data partner for the group, and its members
We have further strengthened our existing relationship with The Advantage Travel Partnership by becoming the preferred data partner for the group, and its members – including those in The Advantage Global Network (AGN).
With greater collaboration on data-driven content and analysis, the enhanced relationship will provide thought leadership around key industry issues. To get things underway, the first jointly produced ‘Global Business Travel Review’ has been published and provides valuable insights into key travel data ranging from 2019 through to, and crucially, the first three months of 2022. Further quarterly reports will carry up-to-date analysis whilst delivering projections for a recovering industry.
As a preferred partner, we will provide preferential rates and enhanced commercial terms to Advantage members both in the UK and globally for The Advantage Global Network members in 82 countries worldwide. The partnership will also involve collaborative marketing activities spanning the length of the partnership.
Sonia Michaels, Head of Global Business Travel Services & Events at The Advantage Travel Partnership, said: “We are thrilled to be expanding our partnership with Travelogix to provide additional new benefits to our members. Similarly, we are looking forward to working together on several exciting projects as well as new activities including the launch of the ‘Global Business Travel Review’
Chris Lewis, Founder and CEO at Travelogix commented: “Enhancing our relationship with The Advantage Travel Partnership was high on the agenda for 2022, so I am delighted we are now launching our first jointly produced Global Business Travel Review, which cements our plans to work together more. Becoming the preferred data supplier for Advantage means we can now start to implement a collaborative strategy that will aim to provide great value across the partnership globally.
“Our brand management and communication strategies are key components for Travelogix and will form the basis of a successful 2022. Working in partnership for our quarterly industry report is the first step of a diligently thought-out marketing strategy that will be very exciting to watch unfold.”